40% reduction in fatal and serious injury collisions is council’s 10-year aim

Road safety education, initiatives and interventions for people of all ages are at the centre of a new casualty reduction target set by Nottinghamshire County Council.

The target of reducing preventable road traffic collisions which result in fatalities or serious injury by 40% in the next 10 years was approved today (19 July) by the county council’s Transport and Environment Committee, and will build on the success of surpassing the previous 10-year target by 5%.

Working in partnership with Via East Midlands, Nottinghamshire County Council deliver a holistic approach to road safety education, including:

  • educating 22,000 young people each year on topics including pedestrian safety, seatbelts, independent travel and distractions,
  • delivering a full programme of road safety education in schools across the county
  • training 9,000 young riders so far through the nationally recognised Bikeability scheme
  • ensuring over 10,000 children cross the road safely to school each day thanks to the School Crossing Patrol Service
  • working with older people to deliver the Drive On scheme, aimed at prolonging the time that they are able to drive safely by increasing their knowledge of the issues which can impact their driving
  • working with local businesses to deliver Occupational Road Risk training which increases road safety awareness for people who drive for work

Nottinghamshire County Council’s role in the Road Safety Partnership will also contribute towards casualty reduction.

Councillor Neil Clarke MBE, Chairman of the Transport and Environment Committee, said: “Keeping our highways as safe as possible for all road users is one of our top priorities.

“We recently surpassed our 10-year casualty reduction target thanks to the great work of our Safer Highways Team, who are at the centre of how we work with people of all ages to increase awareness of road safety.

“We recognise that when many people think of road safety, speed cameras and traffic calming measures may be some of the first things which come to mind, however it is initiatives designed to drive behavioural change on the roads which have the most success and impact.

“I recently saw first-hand at Jesse Gray Primary School and Hucknall Flying High Academy how the Bikeability Scheme instils awareness and knowledge of road safety in young people, who one day may go on to become drivers.

“I was incredibly impressed, not only with how the students took to learning about road safety, but also with the practical delivery of the scheme across the three different levels.

“Many of our road safety campaigns and education courses are designed using real accident trends in Nottinghamshire.

“Our Road Safety Education Team analyse this data and look at factors including age, speed and weather, and with this approach, we hope to continue reducing the devastating impact that collisions have in Nottinghamshire.”

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